Coupon code

Coupon or discount code

Create a discount code usable for your shop. Go to marketing > coupons. Add a new coupon code and title it, the title is also the actual code that customers use in the checkout! In this case 'WELCOME10'. You can decide the discount type, but in this case we want to provide 10% off so we select percentage discount. The coupon amount is how much procent discount you want to give, so in this example fill in 10. If you want to allow free shipping with this discount code, select the radio button free shipping. Set an expiry date if necessary, for example when you want to add a temporarily discount for Christmas.

In the usage restrictions you can add some rules for this specific discount code. For example a minimum spend or maximum spend of €50 before they can use the code. Individual use only and exclude items speaks for themselves.


Products: the discount code only applies to the products you typ here. Leave it blank if the code is usable for every product.

Exclude products: if there are certain products who shouldn't be bought with discounts, select here.

Product categories: choose a product category if you want the code only to work with products that contain a specific category (for example: winter presales).

Exclude categories: use this when the discount applies on all products except the new collection for example. Then select the correct category.

In the usage limits tab you can define how many times the discount code can be used per person. If the discount is in general for everyone the usage limit per coupon should be unlimited. But if you create a custom discount for a customer, make sure they can only use it once or another usage amount, if you prefer.


Limit usage to x items: If you want the discount to apply on all products just leave it blank, but if you want it to apply on only 3 products for example: fill in your preferable maximum.


Usage limit per user: set how many times this coupon can be used by an individual user. It uses billing email for guests and user ID for logged in users.

Tips 'n tricks

Don't forget to update and save your changes!

How to get an overview of your inventory/stock

How to get an overview of your inventory/stock

— manage your inventory/stock through Woocommerce

To get an overview of your inventory/orders/revenue go to Analytics in the sidebar – revenue. Here you can first set a period of time if you like.

In the second section revenue under the graph you can choose download next to the cloud icon. In case of a large amount of data, you will receive a link via email to download the Excel file. If it is a small file, press download and download it immediately in your browser.

To change the content of the columns of the file, you can click on the three bullets next to download and switch on or off the columns you want to display.

Tips 'n tricks

Do this from time to time to keep a good overview of your products.

How do I make a refund in Woocommerce?

Refund an order in Woocommerce

Go to your orders and edit the order you want to refund. Scroll down until you see the order summary and click the refund button. Next you'll see you can select the items and fill in the refund price, that needs to be refunded. Save your settings too and set your status to refunded if it hasn't done it itself already. Your stock should be automatically adjusted again. But double check this, just to be sure!

Tips 'n tricks

If an error occurs during the automatic processing of a refund in Woocommerce, you can process it in Mollie through the Mollie dashboard

How do I add an Ads Connector?

How do I add an Ads Connector?

— activate Ads Connector to automatically link products to your Google Shopping and Facebook / Instagram Shopping

To get started with the ads connector go to the dashboard and select this tab ‘ads connector’.

Once you’ve opened the Ads Connector, you can use the button below to create a Product feed and set it up as a source for your catalog in Facebook Ads or Google Shopping. You can create one feed for all products. Depending on your advertising strategy, it is often interesting to create different feeds so you can create a different catalog for different brands with a different budget.

Important to set the right category (is only used for Google Shopping)

Important to indicate below option: ‘File will be uploaded into Facebook Business Center’ (to make your feed compatible with FB/IG)

Tips 'n tricks

More info on uploading items to a catalog with a data view via URL (feed) can be found on the knowledge base links below. Important to set up with FB/IG/GOOGLE that their system should be syncing your feed every X number of hours so that your new products, stock and prices are automatically updated:


How do I add a Facebook Pixel?

How do I add a Facebook Pixel?

— tracking codes for Facebook pixel

If you like to add a tracking code such as a Facebook pixel you can do so from the menu at the top of Wordpress by Popeye > Tracking codes and add the tracking code for the pixel there.

Important is to set the status to Active. Default is Inactive as below.

Tips 'n tricks

Read also the article on the Ads Connector to automatically link products to your Google Shopping and Facebook / Instagram Shopping.